Tuesday, April 7, 2015

Powerful Dove experiment shows how women can choose to feel beautiful

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A powerful new video from Dove reminds us that women have the power to choose to feel beautiful


The company put up signs that said "beautiful" and "average" above the entryways of shopping centers in five cities, San Francisco, Shanghai, Delhi, London and Sao Paulo, and watched as women contemplated about which door to enter


What happens in the clip below reflects data that shows how the majority of women view their appearance




According to a study connected by Dove, most women (96%) said they wouldn't choose the word beautiful to describe themselves — although about 80% said there is something beautiful about them. Read more...


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