LONDON — As Penguin found out when they tried using #yourmum to promote Mother's Day, and Susan Boyle's social media team realised with #susanalbumparty, hashtags can often mean more than one thing.
Tonight's seven-way election debate, which will see the leaders of the Conservatives, Labour, Lib Dems, UKIP, Greens, Plaid Cymru and the SNP face one another ahead of May's vote, is being promoted with the hashtag #leadersdebate.
That all works out quite nicely, but a number of people having been using their own hashtag to keep an eye on the event: #massdebate. Cue sniggers at the back.
Loads of people are using the hashtag with no ulterior motive, which has helped it to trend. Read more...
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