The Guardian's major climate campaign tests traditions of journalism and advocacy

Climate change is one of those large, sweeping stories in which history has not made a dent in more than 30 years. Alan Rusbridger, the editor in chief of the Guardian, decided to tackle it in a six-month, all-hands blitz

Rusbridger is stepping down in June after 20 years atop the Guardian’s masthead, a move he says brought up thoughts of his legacy

“I thought, ‘Well, I haven’t got long now, and therefore I want to do something about this whole subject,’” Rusbridger told Mashable. “I wondered, ‘What I could do that was most powerful and most focused within a six-month timeframe?’”

Rusbridger’s last few months editing the Guardian will conclude with the “Keep it in the ground” campaign against fossil fuels. Created in conjunction with environmental activist organization 350.org, the campaign calls for two of the world’s largest charitable organizations — the Bill and Melinda Gates Foundation and the Wellcome Trust — to divest their investments in fossil fuel companies Read more...

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